Residential high-rises are accenting Boston's skyline as new towers join Chinatown, the Bulfinch Triangle, and the Seaport District. Vibrant locations combine with contemporary design, innovative unit layouts, and round-the-clock social features to breathe new life into the city's rental market. These towers are helping to fuel Boston's continued growth by supporting the lifestyles of empty nesters and young professionals alike.

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Residential & Hospitality Portfolio

Progressive workspace concepts create a competitive advantage. Efficient standards, transparent office and conference areas, and welcoming amenity spaces codify the evolution of the legal services work environment. Fish & Richardson's new Boston office lowers its real estate costs, strengthens community and helps the firm attract and retain talent.

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Workplace Portfolio

Branding Iron's brand strategy process resulted in a layered narrative that reveals the uniquely inviting daily life of the NorthPoint neighborhood. Key concepts of "Smart," "Green" and "Active" permeate the entire campaign from identity to print and digital components. The complexity of the story and naming makes it possible for each sub-campaign to have its own character while comfortably connecting the broader overarching campaign - whether for retail, residential or commercial audiences.

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Branding & Graphic Design Portfolio

Massachusetts College of Art and Design is an urban arts school located in downtown Boston, along the city's Avenue of the Arts. Designed to cater to the unique living/learning requirements of incoming art school freshmen, the building incorporates project workrooms, casual seating lounges, and snack kitchens on every residence floor to create an informal studio atmosphere conducive to artistic dialogue and inter-disciplinary friendships.

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Academic Portfolio

Exceptional details are critical to the allure of a boutique hotel. The Ames Hotel is an example of creating a refined yet playful new identity by uniting modern style with old world sophistication. ADD Inc provided Architectural and Interior Documentation services for the conversion which uses intricate details and custom artwork to bring a luxurious feel to the already dramatic structure.

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Residential & Hospitality Portfolio

A new shimmer is coming to this classic oceanfront hotel with a prominent place in Miami's rich Art Deco heritage. Drawing on its storied history during the 40's, 50's, and 60's, ADD Inc has restored the hotel's distinctive exterior while reimagining its interior as a chic and contemporary hotel. Design inspired by the Art Deco era ensures that the Shelborne will maintain its sparkling status among South Beach's collection of boutique hotels.

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Miami Office Portfolio