Brokers and developers are typically given a 15 to 20 minute window to present a property to a prospective tenant. ADD Inc's Branding Iron is creating a new type of interactive leasing tool designed specifically to hold the audience's attention, make the property's strengths memorable and allow any questions to be answered instantly.

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Branding & Graphic Design Portfolio

Exceptional details are critical to the allure of a boutique hotel. The Ames Hotel is an example of creating a refined yet playful new identity by uniting modern style with old world sophistication. ADD Inc provided Architectural and Interior Documentation services for the conversion which uses intricate details and custom artwork to bring a luxurious feel to the already dramatic structure.

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Residential Portfolio

A new shimmer is coming to this classic oceanfront hotel with a prominent place in Miami's rich Art Deco heritage. Drawing on its storied history during the 40's, 50's, and 60's, ADD Inc has restored the hotel's distinctive exterior while reimagining its interior as a chic and contemporary hotel. Design inspired by the Art Deco era ensures that the Shelborne will maintain its sparkling status among South Beach's collection of boutique hotels.

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Miami Office Portfolio

Communication and design can fuse to reflect corporate culture and propel business goals. The work-space designed for IBM Mass Lab unites software brands previously scattered across six sites. Distinctive architectural visuals define each workgroup's brand identity while reinforcing IBM's global reach and knowledge base. The design of this research and development site has been instrumental in attracting and retaining top talent while enhancing the company's appeal to a younger generation of engineers.

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Workplace Portfolio

A vibrant location overlooking three rivers combines with a striking design to position Waterplace as a breath of new life into the downtown Providence housing market. An ideal perch for viewing Waterfire, a public art installation and urban festival, these two towers are designed to attract those who seek the spaciousness of a single family home with the advantages and allure of a downtown address.

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Residential Portfolio

Massachusetts College of Art and Design is an urban arts school located in downtown Boston, along the city's Avenue of the Arts. Designed to cater to the unique living/learning requirements of incoming art school freshmen, the building incorporates project workrooms, casual seating lounges, and snack kitchens on every residence floor to create an informal studio atmosphere conducive to artistic dialogue and inter-disciplinary friendships.

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Academic Portfolio