AEW’s pioneering spirit made Boston’s Seaport District an attractive choice for their new headquarters over a decade ago. Working with ADD Inc’s interior design and branding team, this investment firm developed an integrated brand experience through the design of their offices, website and collateral. The workspace captures their progressive identity blending elegant materials with their thought provoking art collection. The website uses engaging navigation and useful animations to further distinguish the firm from the industry’s largely conservative pool of competitors. Whether visiting their offices or using their website – AEW delivers a consistent message that reinforces their identity as thought leaders in real estate investment. As their business has grown, ADD Inc has remained involved with AEW to re-envision their workspace through enhanced interaction space and design elements that represent their evolving brand.
Project Size: 65,000 sf
Folder, Collateral Templates, Style Guide, Event Invitations, Holiday E-blast, Intranet,
Photography by Lucy Chen