Life isn't a nine to five business. In a downtown market where most buildings empty by 5 o'clock, One Franklin is designed to energize every day and night with a mix of offices, restaurants, shopping, residences, a health club and hotel under one roof. The branding campaign captures the building's blend of classic charm and contemporary performance while highlighting its ideal location where historic meets progressive, green views meet green certified, and a productive workday meets an exciting nightlife. The brand visuals are anchored by a streamlined logo on a charcoal background with accents of vibrant color used throughout. Balancing classic with contemporary, the print and digital visuals establish One Franklin as a new beacon for progressive office tenants.
Client: Gale International
Campaign: Logo, Brochure and Inserts, Scrim signage, Interactive Presentation