The spirit of rock and roll propelled the renovation of the landmark Jackie Gleason Theater. Live Nation, the world's largest live music company, commissioned ADD Inc to renovate and re-brand the interior. The design concept reinterprets the atmosphere of visionary rock promoter Bill Graham's iconic 1960’s rock venue - The Fillmore. Lush draperies and sparkling chandeliers recall the "ballroom" aesthetic of the original San Francisco Fillmore. The music hall features three new levels of seating at the front orchestra. New bars, concession stands, and VIP lounges customized with 12-foot high murals, capture the drama of rock performances. The renovation sets the stage to enable Live Nation to draw world-class talent to The Fillmore Miami Beach at The Jackie Gleason Theater for years to come.
Client: Live Nation
Project Size: 2,700-seat theater
Photography by Tom Craig