A brand story can be integral to a transformation. One of Boston's most respected towers changed dramatically to bring a new Marketplace to the street level, a new Conference Center and Roof Garden to the ninth floor and new floor-to-ceiling windows to the lower level floors. Branding Iron created an interactive presentation that captured the spirit of the building’s new modern edge while concisely depicting the impact of the changes on everyday life in the building.
Client: Tishman Speyer