The New Balance brand’s promise of performance drives the soft industrial look of these retail outlets. Combining traditional mill building imagery with contemporary detailing, ADD Inc created environments that evoke New Balance’s 100-year tradition of excellence. Each space celebrates the character of its specific location, whether a renovated mill building showcasing full height windows and high ceilings, or new construction designed to harmonize with its rural setting. Exposed structural elements, ducts, and cedar beams reinforce the factory feel that personifies the New Balance brand.
Client: New Balance Athletic Shoe
15,000 sf(Lawrence) 17,000 sf (Oxford)
Photography by Lucy Chen